Use these messages in your posts, newsletters, and conversations to help share one clear, consistent story.
Leading Messages: Sustaining Our Future
- We’re on a mission to reduce emissions.
- Together, we’re on a path to reduce greenhouse gas emissions by 80% and protect our quality of life.
- Transportation: Choose cleaner air with every pedal stroke.
- Zero waste: Reuse it or refuse it.
- Water: Use water wisely. We can’t make more.
Sample Post: Progress Toward Our Climate Goals
Palo Alto is making progress toward its climate goals. We’re on a mission to reduce emissions 80% below 1990 levels. While there is still work to do, our community has already taken meaningful steps toward Sustaining Our Future. As of 2024, emissions have decreased by 50.2%, even as Palo Alto’s population has grown by 22%. Learn more and take action at paloalto.gov/Sustainability. #SustainingOurFuture #pascap
Sample Post: Transportation
We’re on a mission to reduce emissions. Our Sustaining Our Future series this week is focused on transportation. We’re on a path to reduce climate-warming greenhouse gas emissions by 80% and protect our quality of life. Transportation sources accounted for 64.1% of Palo Alto’s community-wide greenhouse gas emissions in 2024.
Support cleaner air with every pedal stroke. The City offers resources to help you choose cleaner ways to get around, helping reduce emissions while supporting cleaner air, physical activity, and community health.
Help sustain our future together and start with an option that works for you. Explore alternative transportation options at paloalto.gov/Mobility. #SustainingOurFuture #pascap